Edward Hillyer, Team Leader
Edward Hillyer, Team Leader, The Hillyer Team
Connecticut’s Leader in Exceptional Property Sales.
Serving Stonington to Guilford.
With over 30 years of expertise in luxury real estate, Edward Hillyer leads a small, elite team delivering exceptional results for high-end property sellers.
At the high end, the buyer pool is smaller and much harder to reach.
Internet and social media regulations prohibit income and net-worth targeting, greatly reducing the effectiveness of luxury property marketing systems. We take a more precise approach by identifying affluent environments where the high-end buyers are likely to be — from premier Manhattan residences and private aviation locations to select clubs, events, and other high-value settings. By creating precise digital boundaries around these locations, we detect mobile devices that enter those areas and engage that high-end audience. The result is marketing that is focused, intentional, and designed for the realities of luxury real estate — where reaching the right buyer matters far more than simply reaching more people.
We target the luxury buyer through advanced AI marketing, deep ties in Fairfield County and New York City, and our exclusive “Book of Buyers”—a private network built over decades.
Big teams often prioritize agent recruitment over client results, assigning listings to whoever’s next. We’re small by choice, ensuring expert attention, strategic marketing, and a refined, hands-on approach from start to finish.
Our success is amplified by our deep-rooted connections in New York and Fairfield County—two markets that account for over 75% of the luxury buyers in our area. We run tailored, targeted campaigns directly into these regions, leveraging relationships with top-producing agents and key influencers to ensure your property is positioned in front of the most qualified and motivated luxury buyers.
We also target the luxury buyer through a private, highly selective list of high-net-worth individuals developed over decades. We call this our Buyers' book. This curated list is one of our most valuable assets, providing exclusive access to a quiet yet highly capable pool of buyers with the financial power and discretion to purchase premier properties.
Using advanced digital tools and machine learning, we identify and reach qualified luxury buyers when they’re most likely to act. This ensures your property is marketed not just widely, but intelligently—to the right audience at the right time.
Getting your property market-ready is where our creative touch shines. We combine the best physical and virtual staging with our experienced marketing eye to accentuate every asset of your home. We offer a complimentary home staging consultation with one of the most elite and renowned professional home stagers in the business, which has resulted in millions of dollars added to the sale prices of many of our sellers.
Our property presentations are second to none. Working with one of the industry's top cinematographers, we create stunning videos and high-resolution photography that capture your home’s essence.
Additionally, we create a true 3D virtual reality tour, a digital twin of your property, that allows buyers to explore your home as if they were walking through it. This immersive experience filters out casual interest while increasing showings to real buyers who are genuinely interested in your home. It’s an epic time-saver for sellers and a game-changer for reaching the right buyers, and remote or out-of-state buyers.
To leave a lasting mark, a high-quality, custom hardcover coffee table book of your property—part portfolio, part art piece—is artisan-crafted to reflect the unique character of your home and presented to the best buyers who come to see it. It transforms a brief showing into a memorable experience, ensuring your home isn’t just seen—it’s unforgettable, especially when buyers are touring multiple properties.
From cutting-edge marketing to our personal high-touch approach, The Hillyer Team blends modern technology with classic luxury service. It’s this rare combination of precision digital marketing, exclusive buyer access, and refined presentation that makes us a force the competition cannot match. Whether you’re selling a waterfront estate or a luxury retreat, we deliver the exposure, strategy, and results that elevate your sale from standard to exceptional. Unlike the impersonal approach of high-volume teams, our clients work with a small, close-knit group of experienced luxury-market professionals who are fully invested in every listing, ensuring consistency, clear communication, and unmatched results from start to finish.
